Silent Commercials

We had to view 5 commercials with now sound to try and pick out the use of timing and transition in the ads. For most ads there were very quick clips lasting about 1 second or less. If the clips were longer it was because they were trying to sell you a certain product. The commercials selling items used the zoom effect to enhance there ad. Most commercials did not use transistion. If they used any during the ad they were all consistant with each other.